The NBA's New Image
The NBA's marketing department used to be the envy of the sports world. Right now? Not so much. Check out the latest campaign -- featuring the Pussycat Dolls of all people.
Where do I begin? I could point out that the song is "holy monkey, mute the damned TV" bad... but that just scratches the surface. Consider:
- For a league that's gotten tons of bad press for hooker, groupie and stripper-related reasons over the years, is a glorified burlesque act really who you want to feature in a marketing campaign? Doesn't anyone remember the Gold Club? Or Shawn Kemp's 19 kids?
- The sexxxed-up jersey look has been done to death -- most recently by Joumana Kidd. Is she really a person we want to emulate right now?
- And who decided it was a good idea to put a half-naked woman in a Kobe Bryant jersey?!? Wouldn't the Association be better off if fans never spent any time thinking about Kobe and women?
C'mon, NBA marketing department. You can do better.
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